EVENTS
 
ARTICLES
 
VIRTUAL SALON
 

SUMMIT SALON BUSINESS CENTER: KEEPING THE INDEPENDENT SALON ALIVE & PROFITABLE
"Dennis O'Connor's extensive knowledge and experience in the salon industry is a valuable asset to SSBC and all of its clients." – Dave Kirby, SSBC Managing Director
"Solutions for Salons' ability to facilitate webinars via on-demand technology has contributed to the success of SSBC's training process." Heather Bagby, SSBC Director of Communications

THE INTEGRITY PAYMENT SYSTEMS DIFFERENCE
"Solutions for Salons represents Integrity Payment Systems with belief, passion, and enthusiasm!" -- Guy Wadas, National Sales Director
Integrity Payment Systems offers specialized credit and debit card processing for the salon industry. 85% of the money coming into the salon industry is via credit and debit cards, and there are fees associated with every one of these transactions, which represent about 2% of all the money coming into the salon industry. These feels equal the expense of advertising in a salon – the 4th or 5th biggest expense item!

NEW TECHNOLOGY FOR NEW EDUCATION!
Last month we were pleased to present a live streaming event of "Over the Top" with Michael Cole. With this new resource, we were able to offer the best motivational speaker and the best business information, using the best new technology. Stylists, owners and salons all had an opportunity to digest the message.
By Misa Chappell

GO GREEN TO SAVE GREEN!
USA Today reports a growing wave of companies in all sectors - technology, financial services, energy, retail, manufacturing - are embracing environmentally safe practices, otherwise known as going green!
By Nicole Eicks

KEEP THEM TALKING: THE SECRETS OF WORD-OF-MOUTH MARKETING
For years the beauty industry claimed that word of mouth is the best advertising. Although we seem to instinctively know it's true, we've still tried a lot of other kinds of marketing, most of which did little except dwindle our resources.
By Marti Nelson

THE SALON: THE ORIGINAL SOCIAL NETWORKING SITE!
Move over Facebook, salons were the original social networking sites! Think about it: the salon industry's foundation is rooted in social networking! Guest counts are grown through a complicated, yet sophisticated series of personal recommendations. Can you believe we now have the power to create online "friend of a friend of a friend of a friend" networks to drive traffic to our salons? Amazing!
By Heather Bagby

MORE WAYS TO STEP UP!
Did you know that you can learn about Step Up via webinars and videos on a dedicated website?